“NO” is one of the first words to enter everyone’s life: a word so short, yet so frequent, that it deserves to be understood better.
How did “NO” come about? What is it used for?
Not all “NOs” are the same. History is full of examples—both the right ones (“NO to war! NO to pollution!”) and the unfair ones (“NO to freedom, NO to equality”).Page by page, this journey through the history of this small yet powerful word helps us untangle the many kinds of “NO”—and, in the end, learn how to use it for the right reasons. And by then, even adults will have no objection!





